Bachelor of Arts in Business Management and Marketing
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Programme Details
Introduction
The programme equips students with knowledge, skills and attributes that will enable them to pursue a career in a marketing and business-related field. Students will be able to gain an understanding of organizations, their management and the environment under which they operate. The management and marketing bachelors’ concentration enables participants to analyse consumer behaviour, conduct market research, and engage the power of brands and messages in order to develop powerful traditional and digital marketing strategies while evaluating various tactics, measuring their effectiveness in the areas of marketing and business, and explore the intricacies of working with or in complex, multi-functional teams to execute successful business operations.