General Entry Criteria

• 2 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above.), and 3 O’Level/SSC passes with C grade and above.
  OR

• 3 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above.) OR

• Attainment of a Level 4 qualification in a related field
  OR

• Attainment of a Level 4 Foundation Study Programme approved for the specific Diploma programme.

Year 1

1. Introduction to Management

2. Economics for Events and Marketing

3. Understanding Business and Financial Information (Marketing, Events and Tourism)

4. Understanding the Principles of Marketing for Marketing and Events

5. Business Decision Making for Marketing and Events

6. Enterprise and Entrepreneurship

7. Business Marketing in Society

8. Understanding Organisations and People (Marketing, Events and Tourism)

Diploma in Business and Management will be awarded by Villa College after the first year.

Year 2

1. Managing People

2. Management Skills for Marketing and Events

3. Research Methods for Marketing and Events

4. Applied Marketing Practice

5. Introductory Research Project (Marketing and Events)

6. Financial Aspects for Marketing, Events & Tourism

7. Service Operations

8. Marketing Planning and Practice

Year 3

1. Enterprise Project

2. Applied Business Project

3. Strategic Management (Marketing, Events and Tourism)

4. Managing Organisational Change

5. Integrated Business Management Simulation

Any three electives from the following [subject to availability]

1. Marketing Services

2. Digital Marketing Communication

3. Big Data for Marketing

4. Global Marketing Management

5. Retail Marketing and Management

6. Brand Management

7. Public Relations

8. Events and Festivals Management

9. Digital Marketing Strategy

10. Managing Tourism Experiences

MVR 4,799 per month x 36 months

Upon successful completion of this programme participants will be able to;

• Study organisations, their management and the changing external environments in which they operate.

• Identify and analyse business problems, and evaluate alternative solutions.

• Study, analyse and critique complex theoretical debates, and apply them to both work-based experience and case studies.

• Study specialist Marketing modules covering the wide range of perspectives, principles, practices and contemporary issues that are contained in the real world of Marketing at the workplace.

• Prepare for a career in business and management, within or outside the fields of Marketing.

• Provide an opportunity to experience and reflect on work-based learning.

• Contribute to society at large by enhancing life-long learning skills and personal development.