Bachelor of Mass Communication (Honours)

Qasim Ibrahim School of Business

Course Fee

MVR 5,150 per month x 36 months

Bachelor of Mass Communication (Honours)

MVR 5,150 per month x 36 months

Duration

3-years

Programme Level

Undergraduate Programmes

MNQF Level: - (7)

Awarding Body

Taylor's University Lakeside Campus

Intakes

January / May / September

Study Mode

Face To Face Blended

Code

BMCO(H)

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Course Overview Entry Requirement Programme Structure Programme Fees Leaning Outcomes

Overview

The programme aims to prepare students for work in the public relations field in consultancy firms or corporations. Students will be honed in the basic required skills of reading, researching and writing intelligently. The case-based approach intends to prepare public relations practitioners that need to be versatile in the acquiring of information and working with different groups of people. Students will work with state-of-the-art equipment and software to become proficient in new technologies employed in the field now and in the future. With strategic thinking and critical analyses being emphasised throughout the programme along with ongoing exposure and interaction with professionals, the programme aims at preparing students for a smooth transition into the workplace, providing real-world solutions for clients, and thereby ensuring their employability in firms and corporate settings.

The programme specialisation in Public Relations in this degree programme provides students with in-depth knowledge of public relations and event management and all aspects of planning and promotion, especially in the digital age.

This programme aims to produce communication strategists who are able to elevate the image and competitive edge of an organisation through well-integrated PR plans and event campaigns. Students are encouraged to challenge viewpoints, explore creative ideas and concepts, and examine issues from many different perspectives.

Entry Requirement

General Entry Criteria

A-Level E (3 subjects) Requires a credit in O-Level English – including Higher Secondary School Certificates (HSC) OR
Pass Certificate 4 / Advanced Certificate in relevant field (requires a Credit in O-Level English)

Programme Structure

Year 1

Semester 1

Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
Life Skills for Success & Well-Being
Millennials in Asia: Team Dynamics and Relationship Management

Semester 2

Innovative Media
Media Writing
Research Methods
Interactive Media
Social Innovation Project

Semester 2.5

New Media and Society
Penghayatan Etika dan Peradaban (Local) / Bahasa Melayu Komunikasi 2 (International)

Year 2

Semester 3

Specialisation 1 (S1)
Specialisation 2 (S2)
Specialisation 3 (S3)
Chinese Language 1
Chinese Language 2

Semester 4

Specialisation 4 (S4)
Specialisation 5 (S5)
French - Basic
Food Media
Social Media for Events

Semester 4.5

Falsafah dan Isu Semasa
Any specialisation module from another specialisation

Year 3

Semester 5

Media Law & Ethics

Research Project

Specialisation 6 (S6)
FINAL PROJECT - Specialisation 7 (S7)

Semester 6

Internship

SPECIALISATION OPTIONS:

ADVERTISING & BRAND MANAGEMENT

S1 - Advertising Fundamentals

S2 - Strategic Copywriting

S3 - Brand Management

S4 - Creative Design for Advertising

S5 - Corporate Identity and Branding Design

S6 - Media Planning and Analysis

S7 - Advertising and Brand Management Collaborative Project

DIGITAL MEDIA PRODUCTION

S1 - Narrative Writing

S2 - Digital Moving Image

S3 - Digital Animation and Compositing

S4 - Visual Storytelling

S5 - Audience Studies

S6 - Trends in New Media

S7 - Digital Media Creative Project

JOURNALISM AND MEDIA PRACTICE

S1 - Journalism Fundamentals

S2 - Newsgathering and Writing

S3 - Narrative Journalism

S4 - Broadcast Journalism

S5 - Activism and the Media

S6 - New Media Production

S7 - Journalism Professional Practice

PUBLIC RELATIONS

S1 - Public Relations Principles

S2 - Promotional Writing

S3 - Publicity and Media Relations

S4 - Crisis Management

S5 - Organisational Communication

S6 - International Public Relations

S7 - Public Relations Events Consultancy / Public Relations Consultancy

Programme Fees

MVR 5,150 per month x 36 months

Leaning Outcomes

Upon successful completion of this programme participants will be able to;

Demonstrate professional competence in terms of theories, concepts and practices in the field of media and communication.
Create a variety of media and communication strategies and campaigns across diverse cultural, political and economic situations.
Deliver effective creative media and communication concepts and strategies through visual, verbal or written presentation methods that are relevant to different types of projects.
Produce transferable visual, written and verbal skills and adaptive and resilient behaviour required for competent professional communication in the media and communication sector
Self-regulate emotions through skillful management of one’s personal goals, intentions, responses and behaviour while complying with the professional standards of moral, ethical and legal conduct in the media and communication practice.
Establish collaborations that foster positive relationships through impactful communication programmes and collaterals for a variety of markets in diverse cultural, political and economic situations.
Display entrepreneurial resourcefulness and prudence in assuming risk through the strategic development of media content to address real-world problems.
Show evidence of cultural awareness, social responsibilities, and ethical values within the global media and communication sectors.

Villa College began its historic journey on the 28th of January 2007, with the registration of its first institute, Villa Institute of Water Sports followed by the Villa Institute of Information Technology (VIIT) and Villa Institute of Hospitality and Tourism Studies.

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Rah Dhebai Hingun 20373 Male', Maldives

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