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This programme aims to enable students to demonstrate generalized theoretical and factual knowledge of marketing. It also helps them to use applied knowledge and understanding, together with routine techniques, to address issues related to marketing in practical contexts. Furthermore, students acquire critical thinking skills and research skills that are appropriate for carrying out a range of activities independently for study purposes and for workplace application. The knowledge, skills and attributes gained from this programme will help the students to build a career in marketing. This programme also creates a pathway for higher education in business-related areas.